Common Website Problems
Common Website Problems
URL Canonicalization Problem
This problem occurs when your web server responds to requests for your domain name both with and without the "www". More information... The fix is to add the following code to your server .htaccess file, replacing mysite.com with your own domain name. This example will always return pages WITH the www prefix.
Duplicate Home Pages
This problem occurs when your web server returns your home page as both mysite.com/index.html and mysite.com/. To Google, it likes like you have two home pages, both identical. The fix is to add the following code to your server .htaccess file. Replace index and html with the actual file name and extension of your home page:
Does your web design use an "Entry Page" containing little more than a picture and an "Enter Here" button? This is the #1 killer of visitors to your website. Ask yourself: If you had a store front with nothing displayed in the window, and put up a gate with a "Press to Enter" button, would you get many visitors? Of course not! Bad Idea!
Does the graphic design of your website use "artsy" combinations of text and background color that make the text hard to read, such as light-grey text on a white background?
Poor Formatting and Navigation
Does your text stretch all the way across the page, or include underlined words that are not links? Is your website navigation incomprehensible, inconsistent, and difficult to use?
Bad Layout and Broken Links
Does your website have a cluttered and confusing layout? This will cost you sales. Does your website have broken links that lead to error pages? (People and search engines view these as an indication of a low quality, unmaintained website.)
Unnecessary Flash Animations
Does your web design use distracting and unnecessary animations that blink, dance, prance, fade and are otherwise distracting? You may think they're cute, but visitors find them annoying and unprofessional.
Examples of Good Web Designs
The #1 thing you want to do with your website is make it easy to use and ensure that the visitor has a good experience. Here are some characteristics of a good website:
Simple, Easy-to-Use Navigation
Your web design should have a menu or navigation bar that makes it easy for visitors to find what they are looking for. Standardize it on every page. Do not use an image map for navigation.
Fast Page Download Times
Google is the most popular search engine, in part, because it has a simple, uncluttered, and quick-loading search page. If your web design is cluttered with oversized pictures, animation, or (please don't do this) self-loading audio, visitors will click away from your page out of impatience.
Every page on your website should reflect a consistent web design theme. If some pages have different backgrounds, graphics and text sizes, it will look disorderly to the visitor. If your website has a poor graphic design or disorderly appearance, they will go somewhere else.
Optimized for Search Engines
This is the single most important thing you can do to improve your website design. Get our free SEO recommendation.