How To Optimize Your Site for SEO

We are an SEO company. We do SEO reports for customers to identify problems on existing sites. We know what works and what doesn't work if you want to optimize your site for search engines.

Use Titles - The <HEAD> section of each page should contain a meaningful <TITLE>. These titles are used in search engine listings.
- An example of a meaningful title is:
  Heart and Heart - Attorneys at Law, Hartford, CT.
- An example of a non-meaningful title is:
  Heart and Heart
Use The META Description Tag - All web pages should have a hidden tag called a Meta Description tag. People never see this tag when they view your page, but search engines do. They use it to describe your page in their listings.
Use Standard H1 H2 H3 Tags - Search engines use these heading tags to understand how your page is organized. An H1 heading represents the first level topic after your title. An H2 tag represents one or more sub topics under the preceding H1. Do not invent your own headings. Use CSS to change the appearance of these tags.
Put Important Content First - The first few paragraphs on a page are more important than the last few, which search engines may not consider at all.
Use Image tags - All images should have hidden tags called ALT and TITLE. These tags describe the image to visually impaired people, and they allow images on your site to be cataloged by Google image search.
Include an HTML Site Map - If you use JavaScript menus, which is very common, search engines can not follow your navigation. They may think you have a 1-page website even though you have hundreds of pages. Add an HTML site map to your site, and link to it using a plain HTML tag from your home page.
Do Not Base Your Web Design On Flash Or Images - No search engine can read words that are a part of images, and only Google tries to understand Flash, which it does very, very poorly.
If you build a website based on images, it will not have text that can be indexed by search engines. You will wind up with a site that "looks good" when you view it, but is totally devoid of content when search engines look at it.
Tip - View our SEO Tutorial or ask us for an SEO report for your site